Fabric VS leather: a new revolution in automobile interior fabric
With the rapid development of the automobile industry in China, the structure of the consumer group tends to be younger, and the concept of consumption is gradually mature, and more to pursue the environmental comfort and convenience of the life of the car. With the rapid development of the automobile industry, the structure of the consumer group tends to be younger, and the concept of consumption is gradually mature, and more pursuit of environmental comfort, convenience and individualization of the life of the car. Especially for the interior space, it is expected to highlight the atmosphere of self and family. Based on this, many interior and material manufacturers began to develop new processes to meet the needs of new era owners, including the development of new automotive fabrics.
Today, in the automotive fabric market, the world is still dominated by "tall" leather. The new fabric will be He Lizu. How will it expand in the future?
At present, in the Chinese automobile market, the post-80s has gradually become the main consumer group, and the younger generation in the future will also become an important purchasing power in the automobile market, and the characteristics of diversification and individuation in the consumption demand and value system. While the 60 and 70 consumer groups are relatively conservative, their ideas are changing gradually. "In fact, in Europe, 80% of the car seats are new fabrics, such as fabric, mainly the consumer thinks that the new fabric is more plastic and selective, can better highlight the personality, release self. China's consumers are changing in this area, especially the young people, we can see this through the SUV's best selling, so we have great confidence in the Chinese market. "”